A new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life cycle, and in driving brand awareness and engagement. 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. But it doesn’t end there, video also plays a huge role in further research into the brand, as well as in comparison shopping and in post-purchase information. The report, from online video creation site, Animoto, also states that 58% of respondents consider brands that produce video content to be more trustworthy.

Highlights of the Report

• 96% of consumers surveyed found videos helpful for making online purchase decisions
• 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company
• 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service